MagicPixel offers production-ready server-side media tag management.With a hybrid mix of online and in-person events, the City of Cambridge’s annual holiday season festival is set to bring festive cheer to the community from to Jan 2, 2022.Ĭambridge Celebrates ‘Winterfest’ will feature many of the great seasonal events the community has come to know and love over the last 20 years. The three main events are: Winter Illumination, the Cambridge Christmas Market, and a New Year’s Eve skate. All your analytics and advertisement tracking IDs are not exposed to end-users, thus improving security and reducing Spam. Third-party API keys and tokens are no longer available for hackers to debug and misuse. With server-side TMS, tag piggybacking is ruled out and PII protection of users is easily achieved. Monitoring and management of multi-level container tags is a huge challenge. Apart from data leakage, tag piggybacking also slows down website loading. Data leakage is a real possibility and brands suffer in case of a breach. With tag piggybacking, a third party tag can invoke tags from other servers, which in turn can collect user data that the website owner might not have authorized in the first place.Ĭontainer tags are usually used for marketing / ad-serving purposes. Traditional TMS have capabilities wherein, one tag invokes another tag (usually referred to as a container tag), is called tag piggybacking. The next big thing is how you build controls and audit capabilities around Privacy compliance and implementation without heavy lifting by digital marketers, who rather have their time focusing on KPIs. Various PII preserving initiatives can be implemented to ensure only requisite data required to complete the loop is passed to third parties.
With server-side Tag management, companies now have better control over the data captured and can restrict what data eventually sent to third party sites. In such a scenario, compliance enforcement becomes a challenge resulting in liabilities in case of a privacy breach. With client-side tag management systems, websites do not have control over the information captured by third-party trackers. The laws vary from country to country and compliance becomes challenging when client-side Tag Managers are used. Governments worldwide have accelerated efforts in making laws to help protect the privacy of citizens. Compliance with various Privacy regulations – CCPA, GDPR
Sites load faster thus dramatically improving the end-user experience, conversion opportunities, and better ROI on marketing spend. With Server-side tag management, third party SDKs are no longer loaded on the end-user’s browser but instead are managed at the server. The marketing efforts spent (organic and paid) to draw users to the website were being rendered ineffective when users churn without experiencing the product/service being offered. According to Google, every 0.1s delay after 3s results in a 7% drop in conversions. According to various performance measurements done by Google and CDN providers, people abandoned websites that took longer than 3 seconds to load. Users had to wait for the third-party SDKs to be loaded onto their browser, pixels, and tags to be fired before they could experience the website. Using third party SDKs and trackers led to the degradation of the end-user experience. Ad Blockers do not block first-party data collection and hence analytics reports will have a complete user journey report captured while honoring your visitor’s privacy preferences.
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The only way forward is to improve their own first-party data capture and better control on how to protect their customers’ PII. Depending on the country, analytics reports have missing data of anywhere between 10-30% because of AdBlocker usage. There are new generation browsers such as Brave, which have Tracking and Adblocking capabilities as their core USP.Īd Blockers hamper third party data collection for analytics. Mozilla Firefox has followed suit with ETP for tracking protection. Apple’s Safari browser offers ITP, which has baked in capabilities to block third-party cookies. Over the last few years, users have grown more conscious about their privacy and have embraced Ad Blocking & third-party cookie blocking tools to protect themselves.
It helped marketers create targeted ads and personalize content for websites. These cookies were used to create a persona that was in turn used by advertisers. Over the years, third-party cookies have invaded user privacy by capturing a variety of end-user information.
Server side media tag management Advantages of server-side tagging Improve First-party data collection
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